As per the deal, the former UFC fighter will collaborate with the firm to promote the brand across Southeast Asia and engage in a number of digital marketing activities.
Additionally, this agreement shows the brand’s intention of securing its position as a safe and trusted betting platform by using the tagline “play safe with me.”
The ambassadorship deal was done in partnership between sports and entertainment agency and McGregor’s talent management team, Paradigm Sports and Outlast Sports Entertainment.
McGregor said: “It is an honour to join fists with Me88 to help them expand their brand in Southeast Asia. I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”
Me88 Spokesperson James Snider added: “Me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline 'play safe play me' exists for this very reason.
"We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”
Outlast Sports CEO Salauddin Sinnakandu also commented: “We are thrilled to have played an integral part in connecting one of Asia’s biggest online gaming platforms with McGregor, a prominent and revered figure in fight sports. We are certain that this partnership has the dynamics to bring about great results and bigger opportunities for the region.”
