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Beter signs partnership with the Asian Basketball League

Beter has expanded its sports portfolio through a partnership with the Asian Basketball League (ABL).

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The company will now power and distribute the ABL events which take place in Bishkek, the Kyrgyz Republic, and are organised in partnership with the National Basketball Federation.

“The Beter team provides high-quality tech and operational support for tournaments and each match is streamed from three cameras with different viewing angles,” a statement from Beter read.

“The company implements its integrity services, ensuring transparency of all events and these solutions help enhance the player experience and drive the development of the fast-paced sports betting content sector.”

Through the agreement, Beter will provide live streaming, data and odds for 66 basketball matches of each ABL tournament. Until the end of 2022, three preliminary tournaments are scheduled, with over 160 games set to take place.

Beter Sports Deputy General Manager Nikolay Vernidub commented: “Adding new disciplines to the Beter Sports product is a large part of our business development strategy. We already had a successful partnership with the Asian Basketball League in 2021, and now we are delighted to announce the launch of a new series of tournaments. 

“Basketball is one of the most popular sports in the world and that’s why we decided to add it to our sports portfolio, providing more options for players and increasing their engagement by enhancing the overall betting experience.

“It is also important to note that all the tournaments we provide are held under the Beter Integrity policy - in cooperation with sports federations and associations.”

Last month, Beter extended its strategic partnership with Bayes Esports.

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