The latter firm is a South Korean company that has developed or owns the rights to several notable video game titles.
These include TERA, The Callisto Protocol and the popular, battle royale game PlayerUnknown’s Battlegrounds, or ‘PUBG’ for short.
Since being released in 2017, PUBG has accrued a sizeable following, hence Krafton’s recent partnership with Bayes. Their goal is to expand the “official data offering and streamline data access” for the PUBG community.
“We aim to support Krafton in laying the groundwork to streamline data access for its global community and scale their official data offering both for esports and community use cases,” said Amir Mirzaee, Bayes’ COO and MD.
“That will include enabling a broad variety of digital applications, including live and historic game data access, statistics and data visualisations, and many more.”
The collaboration will expand Bayes’ coverage, and in particular, build on an existing partnership with Riot Games for major esports titles, such as League of Legends.
“However, we’re still in the early days of enabling the esports industry,” emphasised Mirzaee.
Meanwhile, Yi Min-ho, Krafton’s Head of PUBG Esports, commented: “Krafton always seeks to provide a wider variety of entertainment to its PUBG Esports fans and audience.
“By working with Bayes, Krafton is thrilled to be providing numerous meaningful and insightful data to our fans, allowing them to dive deeper into the world of PUBG Esports.”