Published
OnlineCasinoMarketingIndustry

PlayStar launches iGaming casino app in New Jersey

PlayStar has launched an iGaming casino app in New Jersey.

Playstar_NewJersey (2)
Listen To Article

The app will include live games such as roulette, baccarat, blackjack and on-demand slots via PlayStar’s new app.  

PlayStar game titles available on the app include Starburst, Cleopatra, Megajackpots and more. 

The app will also feature a digital concierge experience, which can be customised for each player.  

The company says its concierge feature offers a personalised experience for its users, becoming more attuned to player behaviours the more they play.  

Furthermore, PlayStar has offered a welcome bundle alongside the launch of its new app – a 100% deposit match up to $1,000 and 500 free spins for each new user. 

The company says several other prizes tied to events will be available throughout the autumn.  

The operator adds that players using the app will have access to its Star Rewards programme, which offers monthly vouchers that players can redeem at participating restaurants. 

All players will be automatically signed up for the PlayStar Club, an inclusive loyalty programme that the operator says is launching soon.  

Recently, PlayStar partnered with GF Gaming in Colorado. Online casino is yet to regulate in Colorado, but the agreement sees PlayStar in a position to access the market when the time eventually arrives. 

Elsewhere, the operator also secured market access in Indiana this October, after extending its relationship with Caesars Entertainment. 

The operator also signed an agreement with Xpoint, which now provides PlayStar with its gaming geolocation product. 


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Agency
Executive Profiles
Wynn Resorts
Table Trac/CasinoTrac
Grosvenor Casinos, The Rank Group
Fertitta Entertainment
Scientific Games

Facing Facts: Looking back on how Asian operators fared in Q4 2022

Gambling Insider takes a closer look at various facts and fi...

GBGC Data: How betting has changed in the US and Europe over the years

Global Betting & Gaming Consultants (GBGC), the global gamin...

Taking Stock: How did Asian operators share prices fare over the last six months?

MGM China, Melco Resorts & Entertainment, Sands China and Wy...

AI in the gambling industry: Evolving or deskilling?

With expert industry insight from suppliers OPTX and Sportra...

Read Magazine