The move follows PlayStar’s recent launch in New Jersey and the extension of its partnership with Caesars in Indiana.
Online casino is yet to regulate in Colorado, but the agreement sees PlayStar “well-positioned for speedy market access” when the time eventually arrives. The Centennial State has a population of just under six million.
“PlayStar is a brand that’s committed to providing players in the US with a genuinely unique online casino experience – and by teaming up with GF Gaming in Colorado, we’re already looking ahead to how we can expand these plans into the next market when regulation allows,” said PlayStar Co-Founder and Chief Business Development Officer Adam Noble.
“With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future.”
Based in Colorado, GF Gaming owns the Famous Bonanza Casino and Easy Street Casino in Central City. PlayStar noted that the partnership will focus on personalisation, engagement and customer experience.
GF Gaming General Manager Roger Brown commented: “Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado.
“Like us, PlayStar is a company that places a lot of emphasis on supporting the local community through promotions and partnerships – and when Colorado realises the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”
A statement from the group read: “With PlayStar planning to deliver localisation across all the US states that it operates in, there’s already plenty of buzz about what the brand might be able to offer to Colorado residents – and both PlayStar and GF Gaming are excited for that potential.”
