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PlayStar secures market access in Indiana via Caesars Entertainment

PlayStar has secured market access in the US state of Indiana after extending its relationship with Caesars Entertainment.

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The move comes just a few weeks after the company launched in New Jersey. PlayStar noted that the addition of Indiana provides a future growth opportunity when the market regulates online casino, adding that Pennsylvania is coming later this year, subject to the completion of the licensing process.

“PlayStar has ambitious plans to provide an unparalleled online gaming experience to players across the USA, and securing additional market access deals ensures that PlayStar is well positioned into the future to execute on its growth plans,” a statement from the online casino brand read.

PlayStar Co-Founder and Chief Business Development Officer Adam Noble commented: “We are delighted to have joined forces with Caesars once again, providing us access to Indiana which is forecast to be a thriving online casino market, subject to future legalisation.

“Although it’s early days, we have seen very promising results after our New Jersey launch, and we’re very confident of replicating this in each market we enter. The addition of Indiana now, pre-regulation, will not only increase our total accessible market, but also give us the chance to go live in that market from day one, standing shoulder to shoulder with our peers. We continue to seek out further market access opportunities that align with our “casino-first” product strategy.”

Last month, PlayStar signed a deal with Xpoint, with the latter’s real-money gaming geolocation product, Xpoint Verify, going live in the US with the former.

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