Sportradar and Australian Baseball League head to first base

Sportradar and Baseball Australia have signed a multi-year deal together, which is aimed at broadcasting Australian Baseball League (ABL) games globally using an over-the-top (OTT) streaming platform.

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As well as the new streaming service, the deal will also see Sportradar will serve as the ABL’s exclusive betting data partner and its integrity partner, for which it will provide its Universal Fraud Detection System.

Dave Edwards, Sportradar’s Director of Sports Media and Partnerships – Oceania, said of the agreement: “We’re pleased to partner with Baseball Australia and the ABL to help them reach and engage new audiences both here in Australia and around the world.

“By taking an intelligent, technology-driven partnership approach to content distribution, rights holders can directly control how their assets are commercialised while learning more about their fans in the process.

Meanwhile, Glenn Williams, Baseball Australia CEO, added: “An ability to house Australian baseball content onto the one platform for fans to see is something we are really excited about.

“This is a one-stop shop for the fans to consume their baseball content from Little League all the way through to the ABL and Team Australia. Partnering with Sportradar, a global company who work with major sports leagues around the world will be a major boost for baseball in Australia.”

The first games will be available from 10 November as a web platform, with Sportradar building an app in time for the 2023/2024 season.

Lastly, Paul Gonzalez, ABL General Manager, said of Sportradar’s partnership: “We are excited to partner with Sportradar to bring the ABL into the homes of sport and baseball fans across the world.”

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