Per the deal, Playtech content will be made available across all BetVictor Group brands in the UK, including BetVictor, Parimatch and Heart Bingo.
Playtech solutions will also be made available on BetVictor Group’s talkSport Bet, once it has launched.
BetVictor Group customers will have access to Playtech’s full suite of games, alongside its messaging and promotional functionalities.
Notably, BetVictor Group brands will have access to three Playtech-produced table games dedicated to the World Cup 2022, which will be unveiled to coincide with the start of the tournament.
The partnership between Playtech and BetVictor Group marks the first time the two companies have collaborated in the UK.
Playtech VP of Commerical George Voyatzis said: “We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK.
“Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”
BetVictor Director of e-Gaming Turlough Lally added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company.
“Through the partnership, we will expand our casino and live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”
BetVictor Group is planning to launch in two new markets; Ontario with its BetVictor B2C brand, and Germany with its BildBet brand.