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Andrei Scrivens appointed Affinity Interactive CEO

Affinity Interactive (AI) has appointed Andrei Scrivens as its new CEO, effective 1 January 2023.

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Scrivens has served as AI’s CFO since 2019, and will take over as CEO from Mary Beth Higgins, who is retiring from her role. Higgins will, however, stay on in an advisory role through June 2023 to help ensure a smooth transition.

“Andrei has been instrumental in establishing Affinity Interactive as the industry-leading platform it is today, and I am confident he has the vision to lead AI to even greater success,” said Affinity Interactive Chairman James J. Zenni Jr.

“We are well positioned to capitalise on the growing demand for omni-channel casino and online gaming products, and Andrei’s gaming industry experience — both as an investment professional and operator — will continue to be invaluable. I look forward to continuing to partner together as we further enhance our best-in-class gaming offerings and products for customers and guests.”

As CFO, Scrivens played a crucial role in the formation of AI through the merger of Affinity Gaming and Sports Information Group in 2021.

He previously served as a Managing Director at Z Capital Partners (ZCG) for seven years, focusing on gaming and hospitality investments. Prior to joining ZCG, Scrivens served as Director at Chilmark Partners.

Scrivens commented: “This is an incredible opportunity to lead AI during such an exciting phase of its growth trajectory. Since I began working with the company in 2014, I have been continuously impressed by the talent and commitment across the organisation.

“I am grateful for Mary Beth’s leadership over the past few years, and I am looking forward to building on the strong foundation we’ve put in place together.”


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