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Gift & Go extends partnership with Light & Wonder

Gift & Go has signed a long-term extension to its partnership with a subsidiary of Light & Wonder, in a bid to continue its growth and expand its gifting technology software across US markets.

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The new three-year deal will see Gift & Go and Light & Wonder continue to roll out the software that “provides a transformational reward experience for both operators and players,” a statement from Gift & Go read.

The group added that the deal will further enhance Light & Wonder’s position in land-based casino ecosystems and cross-platform game experiences.

Light & Wonder Director of Consulting & Gifting Services Bill Bachman commented: “The seamless integration between casino technology and Amazon fulfilment is one of our biggest strengths, and we couldn’t do that without Gift & Go. 

“They help us execute that flawless process and together we deliver on that unique gifting experience, along with the best customer support ever seen in the industry.”

Currently deployed in more than 70 casino sites across the US, Light & Wonder’s Player Boutique was created in partnership with Gift & Go.

“Player Boutique has had incredible market penetration across the US and our collaboration with Light and Wonder has transformed the way land-based casinos reward their players,” said Gift & Go Co-Founder Jon Reuben.

“We’re so excited to build on our partnership, using Gift & Go’s unique technology to deliver a truly unique gifting on demand experience.”

Earlier this month, Light & Wonder reported revenue of $648m for the third quarter of 2022, a 20% increase from the third quarter of 2021. The group noted that the rise was driven by all lines of business, with double-digit revenue growth in gaming demonstrating continued strong momentum.


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