Nicole Regnier signs for Betsson in Colombia

Betsson has signed former-professional football player Nicole Regnier as its latest sports ambassador.

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The ex-Colombian player, who played for Atletico Madrid in Europe, currently works as a commentator in her home country – and will work with the betting brand to help ‘further develop the sports betting industry in Colombia.’

Santiago Melo, the Country Manager for Betsson Colombia, commented on Regnier’s arrival, saying: “We are very excited to start working with Nicole Regnier, one of the first Colombian players to compete in European football and to recognise the qualities and talent that exist in our country.

“I am certain that together with Nicole and our regional ambassador, Mario Alberto Yepes, we will advance in our purpose of being a company recognised for its sports experience and an exciting portfolio of services.”

Meanwhile, Regnier added: “I am very happy and full of expectations for what we are going to build in the future with Betsson, as it is a company with which I have a lot in common.

“First of all, there is the passion for soccer; but we also share interests regarding the creation of more spaces for women in sports and, in general, regarding the strengthening of sports activities in the country.”

Regnier played in the first women’s league in Colombia, before playing in the European leagues with Atletico Madrid and Rayo Vallecano. After she retired, Regnier became a pundit and commentator for ESPN.

In other recent news, Betsson is celebrating its “best ever quarter,” following Q3 revenue of €200.3m ($199.6m).

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