XLMedia partners with Newsweek for sports betting deal

XLMedia has agreed a new partnership with Newsweek, which will see it provide the latter with exclusive sports betting content.

XLMedia & Newsweek
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The news brand has over 50 million readers across the US every month, which will now be reached by XLMedia’s Sports Betting Dime brand.

Part of the agreement will see XLMedia create sports betting content, as well as manage deals with regulated sportsbook operators.

Cody Darwick, Director of Partnership at XLMedia, said of the new deal: “Our partnership with Newsweek allows our team to tap into their massive national footprint as the legalisation of sports betting spreads throughout the US, which is valuable for both of our businesses.

“We very much look forward to working with the Newsweek team and adding our insightful betting content to their premium digital property.

Nalin Kaul, VP of Strategy at Newsweek, said: “As sports betting continues to pick up steam, a deal like this – with one of the leading media companies in the betting space – helps us capture a new opportunity in content commerce.XLMedia has a superior ability to monetise highly engaged audiences via partnerships, and we’re very excited to enter into one with them.”

Recently, XLMedia also announced a multi-year deal with supplier Sportradar, which will see Sportradar become XLMedia’s official sports data provider.

Brian Josephs, Head of Regional Sales, North America at Sportradar, said of the partnership: “This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s publisher partner brands and highly engaged audiences."

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