Through the new deal, BetMakers will also become a sponsor of the club and will host the BetMakers Cup race on 4 December.
Kerry Gatten, VP of BetMakers’ Global Racing Network, commented: “At Global Racing Network, we believe Selangor Turf Club should have as much visibility into the performance of their signal as possible to achieve their growth targets in new markets.
“To deliver this, we are not only building the network between Selangor Turf Club and the wagering operators, but we are also supplying the data and tools they can use to stimulate wagering and drive revenue.”
Meanwhile, Lance Ku, International Operations Manager and Director of Sales & Business Development, Asia for BetMakers’ Global Tote, added: “It has been exciting to work closely with Selangor Turf Club and to further expand BetMakers’ global footprint in Asia, building on our relationships with existing pari-mutuel betting and global pool commingling clients in Macau, Hong Kong, Vietnam, and Malaysia.
“As BetMakers provides a full suite of technology and service solutions for racing bodies and operators, we hope to have a long and productive partnership through which we can help Selangor Turf Club reach its goals.”
The deal comes after BetMakers recently announced it had entered an agreement with Victorian Thoroughbred Racing IMB, for which it will handle the digital distribution for Racing.com’s live content to wagering service providers in Australia.