CasinoFest brand launched by PressEnter Group
PressEnter Group has launched its latest brand; CasinoFest.
The operator noted that its latest online casino brand aims to deliver a “modern, engaging player experience thanks to its bold and striking design.”
PressEnter Group added that the design has been inspired by the fun, passion and excitement that typically surrounds music festivals, which is combined with a functional UX/UI design.
“This makes CasinoFest a challenger brand that promises to deliver a great encounter to players in numerous markets across the world,” a statement from the company read. “It will also stand out against rival brands on the affiliate sites that PressEnter Group works with thanks to its bold branding.”
CasinoFest is the latest addition to PressEnter Group’s growing roster of online casino brands. The list already includes 21.com, JustSpin, NeonVegas Casino, NitroCasino, UltraCasino and RapidCasino.
PressEnter Group Commercial Director Axel Munkeby commented: “CasinoFest is a new online casino that delivers a next-gen player involvement thanks to its impactful design, meticulously planned player journey and the huge selection of slots and games available to players.”
Last month, it was announced that PressEnter Group was to be bought out by CEO Lahcene Merzoug and other members of the senior management team following a management buyout.
The current investors have agreed terms with the management team, which will see Merzoug become the Executive Chairman of PressEnter Group. Merzoug also used to be CEO of ComeOn Group.
The company will retain its headquarters in Malta. In October 2022, the operator announced its debut in the Ontario market.
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