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Lady Luck Games signs aggregation agreement with Relax Gaming

Swedish game provider Lady Luck Games has signed an aggregation agreement with Relax Gaming, forming part of its leading distribution programme “Powered By Relax.” 

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As part of the “Powered By Relax” programme, many of Lady Luck Games’ titles will be made available to operators through Relax Gaming’s distribution network.  

Lady Luck titles set to join Relax Gaming’s distribution network include The Treasures of Tizoc, Valholl Wild Hammers and Madame Clues.  

Operators will also have access to Lady Luck’s branded games Beetle Bailey and Popeye, which Lady Luck developed in partnership with King Features.  

Relax Director of Casino Products Shelley Hannah said: “Lady Luck Games is a studio renowned for delivering quality content to the iGaming industry.  

“The innovative approach, stunning graphics, and unique mechanics make the company stand out among other providers. We are thrilled to have Lady Luck Games on board and are looking forward to a fruitful collaboration.” 

Lady Luck Games Co-Founder and CEO Mads Jørgensen added: “We are very excited about our partnership with Relax Gaming, as they are one of the most preferred routes to market for many operators.  

“This agreement will allow us to move forward and integrate our content faster. We’re very excited to see what the future will bring as a result of this landmark partnership." 

Relax Gaming already provides more than 4,000 online casino games, from proprietary slots to a library of content from third-party studios via its partnership programmes.  

Recently, Lady Luck Games signed a distribution agreement with Microgame to enter the Italian market. 

Lady Luck said Microgame has the biggest presence and distributary reach in the region, powering over 50 operators and their combined 130 brands.    


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