The show will air four times a week on YouTube and all podcast platforms and it will be hosted by current MSG Network on-air talent Kazeem Famuyide, from the PointsBet Studio in New York City.
'Kaz' will provide expert analysis on the top betting picks of the day, and dive into the daily storylines impacting the NBA and college basketball.
Liam Roecklein, SVP of Content at PointsBet USA, said: "We're thrilled to kick off 2023 with 'Count It' following an incredible year filled with new content and talent additions.
"Our Lightning Bets feature for both the NBA and college basketball is second to none, allowing users to bet on every play, basket, and rebound, making this a perfect time to launch the new show, and we're thrilled to have Kaz at the helm."
Kazeem has over 10 years of experience within sports, music and entertainment, featuring hosting stints at major organisations including The Springhill Company and The Ringer.
In addition to his role with MSG Networks, he has also held editorial positions at publications and entities such as Bleacher Report, World Wrestling Entertainment, and The Source.
Famuyide said: "It is a privilege to be joining an innovative and forward-thinking organisation like PointsBet as they continue to build out their impressive content portfolio."
"Count It" will be the third original program created by PointsBet Studio.