SCCG Management signs strategic partnership with Xite Holdings

SCCG Management has signed a strategic partnership with Xite Holdings for the global distribution of its lottery products and platforms.

SCCG Management signs strategic partnership with Xite Holdings

The agreement involves the group providing business development and strategic advisory services for Xite’s alphabet lottery products and platforms.

“We are thrilled to partner with Xite Holdings and their alphabet lottery platform developed with AZ Billions,” said SCCG Management Founder and CEO Stephen Crystal. “Their innovative approach to jackpot lottery is the first of its kind, replacing the standard numeric format with an alphabetical format that collaborates with charities. 

“We plan to utilise our global presence and extensive gaming industry network to help Xite Holdings bring their innovative lottery products to market.”

Working in collaboration with charities, Xite’s platform AZ Billions is an Australian-invented alphabet lottery system with an international patent pending. The lottery will be launched globally through the purpose-built, internationally licensed lottery platform.

SCCG will leverage its regional offices in Brazil, Mexico, Australia, Uganda, the UK and India to assist with business development and distribution.

Xite Holdings Founder and CEO Craig Austin commented: “The team at Xite Holdings Ltd are elated to be partnered with SCCG. Xite Holdings Ltd have developed a unique alternative in the online lottery space with AZ Billions.

“It’s a first-of-its-kind alphabet lottery platform that is available globally, and the scope of the partnership with SCCG will ensure that our unique offering takes the business to the next level. The AZ Billions lottery platform uses letters instead of numbers, using a digital drawing system and an animated live stream of each draw. 

“Along with AZ Billions, Xite Holdings have a number of other products in the pipeline and with SCCG we look forward to bringing these to the market in the near future. Exciting times for Xite Holdings Ltd and lottery players worldwide. Thanks again Stephen and the team at SCCG.”

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

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