Cafu extends deal with Rivalo

Rivalo has renewed its deal with AC Milan and Brazil legend Cafu, which will see the World Cup winner remain its brand ambassador.

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The LatAm betting company has been around for more than a decade now and offers its portfolio to sports fans across the region.

Through the extension of the deal, Cafu will now continue to represent Rivalo at numerous events and in advertising campaigns.

Guilherme Bucchi, Marketing Consultant for Rivalo in Brazil, said of Cafu’s deal: “We are very happy to renew the partnership with Cafu, one of the biggest names in Brazilian and world football.

“Since we started this journey together, we have had very positive results and a great synergy between the parties. in continuing to rely on Cafu's experience and leadership to represent Rivalo and our values."

Meanwhile, Cafu added: "I am very happy to continue representing Rivalo, a company that has stood out in the sports betting market for the quality of its services and for its commitment to security and transparency.

“I see the sports betting market as fun, we even bet on an informal conversation. Many Brazilians bet on their teams. Who will win the classic? Fla or Flu? São Paulo or Palmeiras?

"All of this is very natural. Betting should not be seen as a game of chance, but rather as a form of fun.”

Last year, Rivalo agreed a deal to sponsor Brazil’s American football league (Ligue BFA), which consists of 45 teams and over 4,000 players, with approximately 100 games of American football taking place each year, between June and November.

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