As 12Bet celebrates its 15-year anniversary in the online gaming industry, it has marked the occasion by naming Betradar as its new sportsbook provider.
Customers of 12Bet will be able to access Betradar's range of products, which include live odds and statistics, video streaming and virtual odds.
The Betradar sportsbook service will also be supported by real-time decision-making data for customers to use.
In conjunction with the partnership, 12Bet has also announced a range of Indian Premier League (IPL) offers for cricket bettors, which include a number of physical prizes.
These promotions will run for the duration of the tournament and the platform is available in multiple languages, including English, Hindi, Telugu, Tamil, Kannada and Malayalam.
A spokesperson from 12Bet said: "We are thrilled to announce our partnership with Betradar as our new sportsbook provider. Our aim has always been to provide the best possible experience to our beloved members.
"With Betradar's expertise, we have enhanced our offerings and are positive to provide an unparalleled experience to end-users.
"We are excited to celebrate our 15th anniversary and have loads of offers ongoing, especially for the IPL."
12Bet currently offers a range of gaming products, including online casino games, keno and lottery.
Betradar is the sports data provider brand of Sportradar, a sports technology company that provides operators with several sports-betting-related services that then enable them to create their own odds.
Sportradar recently launched its new ad:s service on Snapchat, which can be linked with sportsbook operators.