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Prove Identity announces partnership with FanDuel

FanDuel will be the debut tier-one sportsbook in the US to use Prove Identity’s Pre-Fill solution online.

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Prove Identity has signed a partnership with sports betting operator FanDuel.

One of Prove’s key services, the Pre-Fill solution, allows online forms to auto-fill data from authoritative sources under strict security measures.

This will speed up the user registration process, requiring users to fill out fewer of the fields manually.

The Pre-Fill solution also authenticates user identities in order to reduce account and identity fraud for operators.

Billy Turchin, SVP, Product at FanDuel, said: “We pride ourselves on being a fan-focused company and that passion has led to the continued development of new solutions that ensure our customers can have a safe experience they trust.

“Partnering with Prove to use their Pre-Fill solution will help us protect our customers while making our signup process a more seamless experience.”

Prove has established its solutions with several businesses, including banks, retailers, cryptocurrency exchanges, healthcare and insurance companies in the US alone.

Tom Hill, Director of Digital Identity and Head of Sports Betting and iGaming at Prove, said: “FanDuel is the premier gaming destination in the sports betting space, and together, we have a shared vision of a more seamless, safer player experience for their customers.

“With a high number of registration abandonment rates in this market, Prove Pre-Fill will allow FanDuel to securely migrate users through its verification process safely, allowing them to enjoy the company’s portfolio of product offerings.”

A recent study by 1account detailed a number of things operators can do to increase new account sign-ups, with an emphasis on moving away from manually entered fields as one of the recommendations.


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