Scientific Games wins Belgian lottery contract

By Tom Lewis
Scientific Games have sealed a one-year contract with Belgian national lottery operator, Loterie Nationale, for the design and manufacture of instant lottery games.

The deal contains the option to extend for up to three additional years, while the supplier will also provide the lottery with consumer marketing support.

Following this agreement, Scientific Games now supplies 23 of the world’s 25 leading lotteries, ranked by instant game per capita sales.

Jannie Haek, CEO of Loterie Nationale Belgium, said: “One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products.

“We believe Scientific Games’ consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.”

John Schulz, Senior Vice-President, Global Instant Products for Scientific Games, added: “Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.

“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales.”

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