Sportradar has released an analysis of betting activity for the 2022-23 Premier League season.
The data has revealed that Arsenal was the most heavily backed team to win the league, receiving more than 41% of bets to become champions. Arsenal would go on to finish second to Manchester City...
Arsenal became the most backed team during the Premier League's month-long hiatus for the 2022 World Cup, a period when Arsenal sat top of the table.
Meanwhile, Manchester City striker Erling Haaland won the top goalscorer award. And, by the end of August, Haaland had received 52% of the bets placed in the top scorer category. This number rose to 92% by the end of December.
Further data shows bettors stayed away from backing Newcastle United, despite the team’s fourth-place finish. Unsurprisingly, Manchester City was the most-backed to win an individual match throughout the season, earning this accolade more times than any other team.
The end of the football season means there are no domestic games left to bet on. Therefore, betting on the transfer market becomes a popular option, with Cloudbet recently offering odds on which Premier League stars will be making a move.
Speaking on the findings from Sportradar's data, Darren Small, SVP Managed Trading Services at Sportradar said: “We processed billions of betting tickets on the Premier League this season. That level of data provides valuable insight into the fans’ sentiment and how betting interaction strongly echoed the ever-changing sporting scenarios.
“And, while Manchester City may have won the league with two games to spare, there was a genuine belief amongst soccer fans worldwide that Arsenal could go the distance this season.”
