Pragmatic Play to increase LatAm reach through partnership with Betara

Pragmatic Play will provide slots, live casino and virtual sports to Betara’s platform.

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Pragmatic Play has extended its reach in LatAm by teaming up with Peruvian operator Betara.

IGaming provider Pragmatic Play has partnered with the Peruvian operator in a multi-vertical agreement. As per the agreement, Betara will have Pragmatic Play’s slots, live casino and virtual sports available on its platform.

Included as part of the deal are slots such as: Gates of Olympus, Sugar Rush, Big Bass – Hold & Spinner and Lamp of Infinity. In regards to its virtual sports vertical, Betara customers will be able to access 3D live football, greyhound and horseracing games.

Pragmatic Play’s live casino will bring titles such as Sweet Bonanza CandyLand as well as classics such as blackjack and roulette.

Recently the provider has partnered with: bet365 in Ontario, Soccabet in Ghana and has also got itself a deal with Win2day to extend its Austrian presence; extending its global footprint.

Victor Arias, VP of LatAm Operations at Pragmatic Play, said: “We’re thrilled to take all three Pragmatic Play verticals to new audiences in Peru with our latest partner, Betara. The strength in our content is crucial in continuing this upwards trajectory as we continuously expand across LatAm.”

Daniel Vargas Aguilar, Marketing Manager at Betara, said: “We are delighted to welcome Pragmatic Play’s vast multi-vertical array to our platform as we cement our standing in delivering the highest quality online casino experiences to the Peruvian market.

“We anticipate a fantastic reaction from our audience to this new content with Pragmatic Play’s award-winning portfolio that has proven a hit with players worldwide.”


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