Playtech has announced a partnership with 10bet in a bid to expand its presence in the UK and Sweden.
10bet has chosen Playtech as the sole sportsbook supplier for its UK operations.
In November last year, it was announced that gaming software suppliers must gain a new licence to operate in Sweden. This comes as the Swedish market bids to reduce the size of the black market in the country. This new law comes into effect on 1 July 2023.
Playtech reported steady growth for Q1 2023, with a 33% increase in year-on-year revenue.
This year, 10bet also partnered with Pragmatic Play, debuting its Spaceman game in South Africa.
Shimon Akad, Playtech COO, said: "We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden.
"This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship and the opportunities are endless".
Yuval Klein, 10bet Spokesperson, said: “Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting.
"It's a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience. We’re wholeheartedly dedicated to this collab and eagerly anticipate what the future has in store.”
