Aspire Global announces partnership with PlayLive! Casino
As of next year, the online casino platform will be able to implement technology supplied by Aspire Global for Customer Relationship Management (CRM) systems and other tools.
Aspire Global, a subsidiary of NeoGames, has signed a partnership with PlayLive! Casino!, part of The Cordish Companies, in order to deliver its full suite of iGaming products to the online casino platform.
Cordish Gaming Group launched PlayLive! Casino in 2020, following the opening of several land-based Live! Casino locations in Pittsburgh and Philadelphia.
Tsachi Maimon, President and Head of iGaming at NeoGames, said: “We are incredibly excited to commence our partnership with PlayLive! Casino and take its Pennsylvanian iGaming offering to the next level.
“With this complete migration onto our iGaming products and services, it truly reinforces the strength of NeoGames and our overall proposition following the acquisition of Aspire Global.
“The teams are thoroughly looking forward to working closely with PlayLive! Casino and expect a seamless cut-over to our technology and content early next year.”
As per the partnership, PlayLive! Casino will utilise NeoGames’ Privileged Access Management (PAM), CRM, Aggregation and Data Analytics products from 2024 onwards.
Rob Norton, President at Cordish Gaming Group, said: “At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline.
“Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale.
“We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”
As well as employing AspireEngage, the CRM system from Aspire Global, PlayLive! Casino will also integrate the Pariplay Fusion aggregation platform.
This will include both the full library of games, but also a further suite of back-end conversion and retention tools.
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