OlyBet joins the International Betting Integrity Association
Operator that specialises in Eastern European markets joins integrity body.
OlyBet has joined the International Betting Integrity Association (IBIA).
In other recent deals, OlyBet secured a multi-year partnership with the DP World Tour. The operator also entered a partnership with Euroleague Basketball and is also the official sports betting partner for the National Basketball Association (NBA), and National Hockey League (NHL).
OlyBet is the sports betting brand of Olympic Entertainment Group’s (OEG). The IBIA works towards improving the integrity of sports betting, eradicating match-fixing and flagging potentially alarming bets.
This year, the IBIA and the Brazilian Institute of Responsible Gaming (IBJR) signed an agreement in an attempt to protect sports betting integrity in Brazil.
Corey Plummer, the Chairman and CEO of Olympic Entertainment Group and OlyBet Group, said: “Protecting the integrity of sports and defending sports betting against corruption and criminal activities are two sides of the same coin.
“Together with other responsible and regulated betting operators and through a trusted and professional party such as IBIA we can take further steps to protect sports and sports betting.”
Khalid Ali, IBIA CEO, said: “IBIA is delighted to welcome the OlyBet brand into our association. The operator brings a wealth of knowledge and experience of the sports betting market, notably in the Baltic region where it is a leading player.
“We intend to work closely with Olybet to harness that important regional knowledge base to protect our global network from corrupt betting practices linked to match-fixing.
“Olybet’s decision to join IBIA demonstrates its commitment to maintaining the integrity of sport and the operator’s desire to utilise the best integrity protection available globally for its sports betting product.”
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