FIFA has announced its first-ever gambling sponsor for the Women’s World Cup 2023, a deal with the New Zealand betting agency Tab NZ, according to reports in Australia.
FIFA will promote Tab across four New Zealand stadiums between July to August. The four stadiums are: Dunedin Stadium, Eden Park, Waikato Stadium and Wellington Regional Stadium.
Tab returns a commission to sports it takes bets on and paid NZ$2.4m (US$1.5m) to the national soccer federation last year.
Luis Rodriguez, Head of Partnership Sales at FIFA, said: “We are pleased to welcome Tab to our expanding family of supporters and sponsors for this year’s ground-breaking FIFA Women’s World Cup.
“Hosting the world’s biggest women’s sporting event provides an excellent platform to engage football and sports fans across Aotearoa New Zealand and with Tab having significant plans in this space before and during the tournament, we welcome their support in generating even more hype in one of our host countries.”
Jodi Williams, Tab NZ Chief Marketing and Customer Officer, commented: “We’ve always been focused on nurturing the future of sport, with more than $12m going back to sport in New Zealand last year thanks to Kiwis betting with Tab.
“With that in mind and with the potential of the tournament to generate massive growth in participation for women's football in New Zealand, it was a natural fit for Tab to be an official supporter for New Zealand of the FIFA Women’s World Cup 2023.”
