SCCG Management, an advisory firm in the global betting industry, has announced a partnership with NFT racehorse company Zed Run.
The collaboration will see SCCG Management assist in compliance, legal and regulatory measures required for Zed Run to operate in the US.
The company will also support the growth and expansion of Zed Run across global markets, through its network and industry experience.
Stephen Crystal, Founder & CEO of SCCG Management, said: "We are thrilled to join forces with Zed Run to accelerate their global reach and business development initiatives.
“Zed Run's unique approach has captured the imagination of players worldwide, and we are committed to supporting their growth through our strategic guidance, industry connections, and comprehensive legal and regulatory expertise."
Zed Run is a horseracing game, set entirely on the blockchain, where users can purchase an NFT horse and race it in tournaments.
The entry fee for each race will vary between $2 and $15, with a new round starting every hour, each day.
As part of its digital presence, Zed Run streams the races on Twitch, as well as hosting them on its website.
SCCG Management hopes to expand the capabilities of Zed Run by creating new partnership opportunities, increasing the user base and exploring further options in the gambling industry.
In addition to its management advisory services, SCCG can also provide investment, capital and resources to emerging businesses.
It's not just virtual companies that SCCG Management signs with though, as the recent partnership with tribal and social casino operator Wazdan proves.
