Betsson becomes official sponsor of Women's Handball World Championship 2023

Betsson has partnered with the Women’s Handball World Championship to become its official 2023 sponsor in its 26th edition.

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The Women’s Handball World Championship will take place from 29 November to 17 December 2023 and will be hosted in Sweden, Norway and Denmark.

The 26th International Handball Federation (IHF) Women’s World Championship 2023 is a split event, with the tournament being held in all three countries, but the final will take place in Herning, Denmark. 

This will be Sweden’s first time hosting the Women’s Handball World Cup. Denmark hosted the competition in 2015 and now shares the championship with Sweden and Norway. This collaboration marks Betsson’s debut sponsorship in handball. 

A total of 32 national teams will compete for the gold medal. 

As part of the sponsorship, Betsson’s branding will be displayed on the screens throughout the arena, tickets will be raffled and a range of odds will be offered for all matches.

Hassan Moustafa, President of IHF, commented: “We are happy to welcome Betsson to the 26th IHF Women’s World Championship. Thanks to our TV and Marketing Rights Partner Sportfive, we have partnered up with online gaming company Betsson. Together, we set a clear aim – to excite!” 

Robert Müller von Vultejus, CGO at Sportfive, said: “We are thrilled to introduce Betsson as a new valued partner for the Women’s Handball World Championship this November. With its wealth of experience in supporting women’s sports globally we are confident that this collaboration will further elevate the excitement and bring the tournament to new heights.”

Robin Olenius, PR Manager at Betsson Group, stated: "This sponsorship aligns with our commitment to promoting and supporting women’s sports. We hope that through our support of the tournament and our global presence, we will help to increase the excitement globally."

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