Fitzdares signs deal with Affili8 for Canadian operations

With strict legislation and a competitive market, Ontario is proving to be popular amongst global operators.

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Fitzdares, a UK-based sports betting and online casino platform, has confirmed it will contract Affili8 to support it during its expansion into Canada.

As an iGaming and betting company, Affili8 will use its digital strategy and SEO resources to assist with the launch of Fitzdares into the recently established Ontario market.

Tristan Wootton, Fitzdares’ Director of Growth, said: “We’re delighted to work with Affili8 on our first launch outside of Europe.

“The Team understands our brand ethos and not only solves one of our many headaches as we scale the business, but is also helping to educate our teams on best industry practice.

“We’re passionate about supporting British businesses like Affili8, so this is a win-win.”

Affili8 has experience in working with operators and affiliates alike across global jurisdictions, including Europe, the US, South Africa and Brazil.

Chris O’Rourke, Director at Affili8 said: “We’re excited to be working with Fitzdares again they are such a unique brand with a great heritage in the iGaming sector.

“We initially worked on a project with their UK sportsbook back in 2021 and we’ve maintained a relationship ever since.

“They acquired a Canadian (Ontario) licence in 2022 and we look forward to helping them establish themselves in what has quickly become a very competitive Canadian market.”

Earlier this year, Fitzdares supported long-term partner FSB as the company also went live in the Canadian markets, as it powered sportsbooks, iCasino aggregation products and back office platforms.


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