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Pragmatic Play goes live in Finland with Veikkaus Oy

The provider goes live with its slots collection in Finland.

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Pragmatic Play has signed its first partnership in Finland with the state-owned lottery, casino and betting operator, Veikkaus Oy.

As part of the agreement, Finnish players will be given access to 10 of the provider’s most renowned slot games, including, but not limited to: Sugar Rush and Gates of Olympus, Big Bass Bonanza and The Dog House Megaways.

Veikkaus operates all gambling games that are offered in Finland. The games fall into three major categories: lottery, casino, and betting.

All revenue generated by Veikkaus is used for the benefit of Finnish society. Beneficiaries are active in the fields of culture, sports, science, youth work, social welfare, health and the equine industry.

Irina Cornides, COO at Pragmatic Play, said: “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time.

“Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. Veikkaus is committed to creating a safe and entertaining environment for its players, while contributing significantly to good causes across the country. 

"We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry.”

Jan Hagelberg, CPO at Veikkaus, said: “Veikkaus is constantly improving its offering to stay as number one operator for Finnish players. While serving our players with customer experience and online casinos, providing entertainment experiences is at the core of our philosophy. 

“With some of the most instantly recognisable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus.”

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