The African Warriors Fighting Championship (AWFC) has signed a sponsorship deal with Stake.com.
The partnership is Stake’s first sponsorship deal in Africa; however, Stake is already a sponsor of the UFC and Nigerian UFC Champion Israel Adesanya.
Founded in 2019, The African Warriors Fighting Championship aims to raise global interest and awareness in Dambe, traditional Nigerian boxing.
As part of the deal, Stake branding will be integrated into AWFC events through high-visibility logo placements on athletes, official uniforms and the fight arena. The partnership will also offer Stake exposure across AWFC’s digital channels, where Stake branding will be integrated into AWFC’s Dambe content.
Maxwell Kalu, AWFC CEO, said: “The first of its kind, our partnership with Stake is a huge moment for African combat sports and an exciting step in our mission of taking Dambe global.
“Ancient, intense, and steeped in tradition, Dambe is unlike any other combat sport in the world. Partnering with Stake highlights the impressive growth of AWFC and demonstrates that Dambe is making a real impact in the minds of combat sports fans around the world.
“We’re proud to be Stake’s first partner in Africa and look forward to assisting the brand in raising awareness and expanding its user base across the continent.”
Akhil Sarin, Director of Acquisition at Stake.com, said: “AWFC is a young brand with exciting plans, and we see huge potential for the sport of Dambe.
"Stake has built a reputation with our combat sports partnerships and adding this to our portfolio is a huge step forward as we seek to expand in the African market.”
