Pragmatic Play extends deal with Betsson Group

Now, Pragmatic Play's premium live casino content is available through Betsafe.

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IGaming content provider Pragmatic Play has expanded its partnership with Betsson Group. This comes at the time when the operator is launching Spanish-language Roulette with one of its brands, Betsafe.

Now, Betsson Group will be able to make use of its experience and network, as Betsafe prepares to further its presence in Latin America.

Betsson Group, which owns 20 brands globally, is a partner of Pragmatic Play. The relationship between the two companies was extended earlier this year when Pragmatic Play provided Jalla Casino, the Swedish operator for Betsson, with live casino branding.

As a result of an expanded arrangement, Pragmatic Play's premium live casino content is now available through Betsafe, the newest brand in the Betsson Group.

Irina Cornides, Pragmatic Play COO, said: “A customised brand experience paired with a localised language for roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.

“Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded roulette with Betsafe as it expands into the region, giving even more players access to immersive live casino experiences that power up new possibilities of play.”  

Andrea Rossi, Commercial Director of Southern Europe and Latin America at Betsson Group, said: “Pragmatic Play’s Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.  

“We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”


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