Apple iSports Australia (AiS), a digital sports betting subsidiary of Prevention Insurance.com, has entered into a memorandum of understanding for the acquisition of a 45% stake in the media company, The Leg Up Australia (TLU).
As part of the announcement, AiS will make an initial transaction of AU$75,000 (US$50,000) to TLU.
In addition, TLU will also be provided with marketing support from AiS, including the new advertisement campaign that went live during the last week of July 2023.
Blake Johnston, The Leg Up Australia Operations Manager, said: “We are delighted to announce our partnership with Apple iSports as we jointly work on developing the tipping business in Australia and beyond.
“We have a very strong background in the racing industry and believe our experience and insights will bring great value to the group.”
The established wagering, streaming and media operations from TLU will be utilised when AiS launches its sportsbook operations in Australia.
Across all social media platforms, TLU currently has around 100,000 active users, as well as a podcast and tipping subscription.
Jeremy Samuel, AiS Managing Director, said: “The Leg Up Australia is a fantastic offering, and we are excited about the opportunity to work with their team, support their business, and promote the industry within the Australian and US markets.”
In other Australian news, Victoria announced that it would be enforcing stricter gambling measures by 2024, including revised opening hours for venues.
