Eric Cantona, Manchester United icon, will be the face of William Hill's new marketing and advertising campaign, "Who You Got?" ahead of the 2023–24 football season begins.
The Frenchman will serve as William Hill's official brand ambassador for the next two years and be at the forefront of the bookmaker's new above-the-line (ATL) campaign as well as its online, digital and social advertising across the UK and the Republic of Ireland.
Additionally, advertisements with Cantona will be displayed in several of William Hill's premier out-of-home locations in the UK and Ireland.
By using a creative intended to start football conversations in both betting and non-betting contexts, the campaign adds an additional element to the bookmaker's 'Brotherhood' brand position.
The campaign, which launches today, will include a variety of marketing strategies to create buzz around the events and increase engagement with the brand's items throughout the season.
Alexis Zamboglou, Managing Director, UK & Ireland at William Hill, said: “The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.
“To meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats in Eric Cantona.”
