Bragg Gaming announces global content deal with PokerStars

The distribution deal will see Bragg Gaming titles made available to PokerStars players across Europe and the US.

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Bragg Gaming Group has signed a global content distribution agreement with PokerStars, a Flutter Entertainment brand.

PokerStars will integrate games from Bragg Gaming Group into its site, including content from proprietary studios such as Atomic Slot Lab and Indigo Magic, as well as third-party companies through its Powered by Bragg portfolio, such as Bluberi.

The Bragg titles available to players on the PokerStars platform will include Fairy Dust, Mystery Mine and Devil’s Lock.

Lara Falzon, Bragg Gaming Group President and COO, said: “We’re delighted to partner with PokerStars, one of the most well-known global tier-one operators and a key brand from Flutter, to deliver our content to their players on a worldwide basis.

“Our high-performing games will deliver unique experiences for their players in the UK, Europe and North America and we are pleased to be in a position to benefit from their global reach.

“This agreement dovetails with our strategy to seek out and work with major strategic partners and we believe working with PokerStars and Flutter aligns perfectly with our growth ambitions.”

The content from Bragg will initially be made available on PokerStars in the UK, Italy, Portugal, Spain, Denmark, Sweden and the Czech Republic.

It’s expected that the site will integrate the games for players in New Jersey, Michigan and Pennsylvania in the coming weeks.

Falzon continues: “We look forward to launching our exclusive proprietary and third-party content with PokerStars in an increasing number of markets over the coming months.”

This isn't the only distribution move the iGaming company has made recently, as Bragg Gaming Group launched its content in Michigan and Connecticut through the FanDuel platform recently too.

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