LaLiga and M88 Mansion sign new partnership extension

As LaLiga begins gearing up for the new season, a rebranding effort is underway.

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M88 Mansion and LaLiga have announced that they have partnered for the fourth year in a row.

As LaLiga's Official Regional Betting Partner in Asia since 2020, M88 Mansion has been working continually to connect Asian football fans with European sport.

This collaboration has brought together a series of initiatives, including LaLiga Ambassadors, LaLiga Experience, Watch Parties and the LaLiga Room. Powered by M88 Mansion, these features have provided an insider's look into the competition, offering experiences that extend beyond monetary value.

As LaLiga gears up for the new season, a significant rebranding effort is underway.

Under the revamped corporate identity "LaLiga," the league has adopted the strategic positioning phrase "The power of our FTBOL."

This season, major matches like Elderbi De Valencia and Elclasico will take centre stage. The collaboration with EA Sports has led to the rebranding of the first division as "LaLiga EA Sports" and the second as "LaLiga Hypermotion".

The "LL" in the new logo metaphorically embodies the competitive spirit of the players and the audience.

The logo's inspiration, according to Angel Fernández, Head of Global Brand & Strategy at LaLiga, was players celebrating goals and spectators making the trademark "L" sign when their side wins.

The new colour scheme is dominated by coral, a colour that denotes "the pride, passion, energy and excitement of football”.

Meanwhile, Asian leagues and events are now part of Statscore's improved football data coverage.

Through services like ScoutsFeed and LivematchPro, Statscore's partners will now have access to a wider range of data from these leagues because of this expansion.

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