Parimatch, a sports betting and online casino, has renewed its partnership deal with Leicester City Football Club for the 2023/24 season.
As the Official Betting Partner of Leicester City, Parimatch will have its branding displayed across King Power Stadium on pitch-side advertising boards, interview backdrops and website banners.
In addition, Parimatch will hold hospitality sponsorships, as well as online and offline advertising rights.
Filip Pirozenok, Head of Parimatch UK, said: “We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season.
“Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers.”
Parimatch has also confirmed that it will continue as the Official Betting Partner of Chelsea FC for the 2023/24 season too.
Harj Hir, Head of Partnerships at Leicester City, said: “We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them.”
“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”
Earlier this year, Parimatch had its activities suspended in Ukraine following an intervention from the Ukrainian Government.
This was following an investigation that found alleged ties between Parimatch and Russia.
After the petition that was founded to lift the sanctions against Parimatch reached to 25,000 signature mark, President Zelenskky responded to it.
