Sporttrade, a Philadelphia-based sports betting operator, has launched in Colorado, alongside its partner, GF Gaming.
The Centennial State will mark the second state that Sporttrade operates in, after New Jersey, as one of the most established sports betting markets in the US.
Colorado was one of the first states to legalise sports wagering in November 2019, with online counterparts launching as early as May 2020.
Alex Kane, Sporttrade Founder and CEO, said: "Today we're privileged to introduce the Sporttrade experience in Colorado.
"Our launch today proves that Sporttrade can operate in any jurisdiction, with the same great features our customers have come to know us for; instant in-play betting, great prices, awesome liquidity, and the ability to always trade in and out of bets at fair value.
"As our industry continues to shift focus towards differentiation and product, I'm proud to say that Sporttrade delivers the best in-play experience the world has ever seen."
Sporttrade doesn’t operate as a traditional online sportsbook; instead, it leverages an exchange model for players.
Kane continues: "Thank you to the wonderful folks at the Colorado Division of Gaming, thank you to our growing family of customers, and most of all, I want to thank the fantastic Sporttrade team of employees, advisors, and investors."
At the time of launch, Sporttrade offers markets for football, basketball, baseball, golf and hockey.
Roger Brown, GF Gaming and Easy Street Casino General Manager, said: "Having seen what Sporttrade has already achieved with its innovative and successful launch in New Jersey, we firmly believe that the brand and platform make for an ideal partnership for us in Colorado.
"Providing a better odds experience for the player is what GF Gaming has always been about, and Sporttrade brings that same priority to the sports betting market in Colorado."
Another company also made its debut in the state this summer, with ClutchBet going live in Colorado following its launch in Iowa.
