Operator Betano has chosen to support Ekaterina Stratieva, and her navigator Georgi Avramov, in the upcoming Rally Bulgaria 2023.
Part of the FIA European Rally Trophy, Rally Bulgaria enters its 52nd iteration with this race which will be held at the city of Veliko Tarnovo.
The tournament will start on 1 September, where drivers will take on 150km divided into thirteen different stages.
Ekaterina Stratieva, three-time European Women’s Rally champion, will take on the fight for the front-wheel cars in her Opel Corsa Rally4.
Through the sponsorship, branding from Betano will be displayed across the car, including its bonnet and both sides.
In addition, Betano will feature prominently across flags, apparel and interview backdrops.
Bulgaria currently stands as one of the 12 markets where Betano operates as a brand from Kaizen Gaming.
In a statement regarding the sponsorship, Kaizen Gaming said: “Rallying to the future!
“We’re excited to announce that our brand #Betano supports Ekaterina Stratieva's crew at this year's edition of Rally Bulgaria!
“A cooperation that highlights even more Kaizen Gaming’s commitment to supporting Bulgarian sports.”
Tsvetin Yordanov, Kaizen Gaming Country Manager Bulgaria, was present when the Betano-branded Opel Corsa Rally4 was unveiled ahead of the tournament.
A total of 31 crews will take part in Rally Bulgaria 2023, including 2016 WRC3 World Champion Simone Tempestini with navigator Sergiu Itu in the Porsche 997 RGT.
Also in the lineup are the winners of the last edition of Rally Bulgaria and three-time National Champions, Miroslav Angelov and Georgi Gadzhev, in the Skoda Fabia Rally2 Evo.
Elsewhere in the country, Yggdrasil has made its Bulgaria debut in a deal with Inbet, with more of its games expected to launch in the future.