SCCG Management has partnered with the sports league Pillow Fight Championship (PFC) to boost PFC's global presence.
PFC combines pillows with trained MMA fighters and boxers, captivating audiences worldwide by emphasising strength, stamina, and strategy like other combat sports while adding fun and entertainment.
Steve Williams, PFC CEO, said: “I am very happy to announce our partnership with SCCG Management. Stephen Crystal and his team are uniquely positioned to assist PFC in globally growing the sport, the league, and the brand.
“I’ve been scouring the planet for the very rare people who have the right experience, reputation, and attitude to help me grow this great new Pillow Fighting Sport into a global powerhouse. The entire SCCG team “gets it” and exemplifies what the Pillow Fight Championship is all about, 'Total Positivity and Success.'”
Stephen Crystal, Founder and CEO of SCCG Management, said: “We're thrilled to bring our expertise in the niche sports sector to further amplify PFC's global reach and potential. This is a match made in heaven – or perhaps, on a comfortable pillow.”
As part of the collaboration, SCCG Management will offer various business development services to PFC, including sponsorships, ticketing, hospitality, fundraising, merchandising, licensing, media rights, betting, data, gamification, casino venues and collegiate opportunities.
Thomas Christopher played a role in facilitating this partnership.
SCCG Management recently formed a strategic alliance with Yepp, a provider of fan interaction software solutions.
Yepp's solutions will enhance fan interaction, generate new business opportunities and offer valuable data insights.
SCCG and Yepp collaborated to transform the way sports companies engage with their fans by delivering white-labelled services and experiences to global platforms.
