QuinnBet, an online sports betting and casino operator, has signed a deal with Northampton Town FC to become its official advertising partner.
As the official advertising partner, branding from QuinnBet will be present around the Sixfields Stadium, including in the TV arc, the roof and the corners.
Caroline Lucy, Northampton Town FC Commercial Director, said: “We are pleased to welcome QuinnBet to the growing list of partners at Sixfields with their brand placement in very prominent places for the supporters both watching in the stadium and on TV and online around the world.
“We hope this will be the start of a very successful three-year partnership."
Northampton Town FC saw a last-minute victory against Tranmere Rovers to win promotion to League One on the last day of the last football season.
As such, the club will be going up against teams such as Derby Country, Bolton Wanderers and Wigan Athletic.
Niall McPartland, QuinnBet Head of Commercial & Sponsorship, said: “We are delighted to commence this three-year advertising partnership with Northampton Town FC, it has been a pleasure working with their commercial team.
“On the field, Northampton Town FC has a long history in the English Football League, including winning the Division 3 Play-offs against Swansea at Wembley in their centenary season of 1997, and are presently competing in League One of the EFL.
“Football is hugely popular with QuinnBet customers, and we are proud to support the game and clubs like Northampton Town FC through our sponsorships.”
At the time of the partnership, Northampton Town FC sits 15th on the League table, with those coveted top spots granting the opportunity to be promoted to the EFL Championship.
McPartland continued: “We wish everyone at the club every success for the season ahead and beyond."
Recently, QuinnBet extended its multi-year partnership with Hibernian FC after a positive initial 18 months of working together.
