William Hill has partnered with Twenty3, a sports technology platform, to better utilise the Twenty3 Toolbox product for its business.
The Twenty3 Toolbox is a proprietary AI technology product that consolidates data from providers and transforms it into more digestible insights.
Lee Baker, William Hill's Organic Social and Content Manager, said: “I think I speak for everyone on the team – and across the business – when I say that we’re delighted to partner with Twenty3 and add their Content Toolbox to our suite of content-producing tools.
“At William Hill, we’re proud of our heritage and our expertise in the sport and gaming space.
“The Content Toolbox allows us to leverage our reputation of being one of the most respected and knowledgeable brands in the industry for the digital age.”
William Hill initially agreed to sign for the Twenty3 Toolbox at the start of the 2023/24 football season to create infographics for its customers.
Baker continued: “With the latest official stats and facts across the Premier League and more at our fingertips, presented in graphics which amplify our eye-catching look and feel on social, we’re able to deliver the best content for our followers to enrich their watching and betting experiences.”
Twenty3 works with providers such as Stats Perform and Wyscout to source the data feeds for its services.
Andrew Cox, Twenty3 Co-CEO, said: ”We’re always thrilled to be selected to provide one of our many sports data solutions to new customers but particularly when it’s a business of the stature of William Hill.
“With sports betting enthusiasts spoilt for choice when it comes to football markets that they can bet on, our tools are incredibly useful at helping operators and affiliates deliver targeted and timely content both pre-match or in-play.”
