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Kambi and ATG extend sportsbook deal

Kambi has extended its deal with ATG, with both committing to the partnership that began in 2018.

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Kambi has extended its deal with AB Trav och Galopp (ATG), the Swedish horseracing sports betting operator.

The deal, which was initially agreed in 2018, will see Kambi continue to provide ATG with its sportsbook platform across the brand’s 1,500 outlets in Sweden and its online operations.

Commenting on the extension, Kristian Nylén, Kambi’s CEO and Co-Founder, said: "Our strategy has always been to power market leaders or those with the potential for market leadership and in ATG we have a valued partner that has achieved just that since launching with Kambi in 2019.

“A sportsbook that offers the flexibility for operators to differentiate is vital in such a highly competitive market, and this partnership exemplifies our ability to deliver long-term value to our network of partners, solidifying our position as the industry’s leading sports betting supplier."

Meanwhile, Hans Lord Skarplöth, the ATG CEO, added: "Kambi's premium sportsbook technology has been a very important factor in our growth and success. We look forward to continuing this productive partnership as we strive to deliver exciting sports betting experiences to our customers."

The news comes after Kambi also extended its deal with the Rank Group, which was originally signed in 2018 and will see Rank continue to use Kambi’s sportsbook platform.

Tom Orton, Rank Interactive Director of Sports, said: “With Kambi’s support we have driven 80% growth in our Grosvenor sportsbook revenues over the past 12 months and are excited about what this extended partnership has the capacity to deliver." 

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