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Ex-GiG Director Martin Collins appointed CBDO at Soft2Bet

Collins has almost two decades of experience in business.

martin collins soft2bet appointment
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Martin Collins has been appointed to the role of Chief Business Development Officer (CBDO) at Soft2Bet, having previously endured a two-year tenure as Director of Sales and Business Development at Gaming Innovation Group (GiG), where he coordinated the acquisition of 21 platform deals in just one year. 

Before becoming Director of Sales and Business Development at GiG from 2021-2023, Collins started out at the company as Director of Talent Acquisition in 2019-2020, then became Director of Business Development from 2020-2021. 

Prior to his experience at GiG, he worked as a Talent Advisor at Loops Rewards from 2018-2019 and, prior to that, he was the Founder and Managing Director of Red Executive, where he held a 10-year tenure from 2009-2019. Red Executive was a digital technology and blockchain company headed by Collins.

Alongside his extensive career in business, Collins also graduated from the University of Glasgow with a Master of Arts in Politics from 1997-2001.

Collins himself said: “Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals and I very much look forward to the challenge.”

Uri Poliavich, CEO of Soft2Bet, commented: “We're happy to welcome Martin to Soft2Bet and looking forward to his vast experience and deep knowledge of our sector getting us to the next level!” 

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