Pragmatic Play expands partnership with the Rank Group
Pragmatic Play is set to bring its live casino content to the UK through a newly expanded deal with the Rank Group.
Pragmatic Play, a content supplier to the iGaming industry, is set to introduce its live casino content through the Rank Group as part of its new deal with the brand.
Pragmatic Play’s live casino portfolio is scheduled to go live with Grosvenor Casinos and Mecca Bingo—two UK-based operators.
The deal will bring live casino games to the UK, including Sweet Bonanza CandyLand, Boom City and Vegas Ball Bonanza.
Pragmatic Play has been in partnership with the Rank Group for four years, with its slot offerings already live on the company’s brands.
Irina Cornides, COO at Pragmatic Play, expressed excitement about the partnership’s expansion. She noted: “We’ve seen success with Rank Group for over four years and we’re thrilled to now be bringing premium live casino content to complement the success of our slots offering across their top brands.”
Meanwhile, Cyrus Moreno, Head of Gaming at the Rank Group, added: “We’re delighted to be bringing more of Pragmatic Play’s brilliant games to our brands after multiple years of smash-hits and successes with their slot games.”
This expansion follows Pragmatic Play’s recent partnership with Betara, which aimed to increase its reach in the Latin American market. The partnership provided Betara’s platform with Pragmatic Play’s slots, live casino and virtual sports offerings.
Pragmatic Play has been on a global expansion spree, signing deals with various operators in Switzerland, Sweden, the Netherlands and more.
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