Greentube expands presence in Ontario with Betway partnership
The supplier has expanded its presence across Canada through launches in various provinces, including British Columbia, Manitoba and Quebec.
Vienna-based Greentube, a division of Novomatic Digital Gaming and Entertainment, has expanded its footprint in the Ontario gaming market.
The company has gone live with its games through a strategic partnership with Betway, a long-term operator ally.
This collaboration will provide Canadian players in the province of Ontario with access to Greentube’s portfolio of gaming content, including titles like Book of Ra Deluxe™, Sizzling Hot Deluxe™ and Lord of the Ocean™.
The integration of Greentube’s content into Betway’s offering was facilitated through the iForium aggregation platform.
Ontario has been a key focus for Greentube since it obtained a supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022.
Joachim Bjerg, Head of Marketing for Betway in Ontario, said: “It’s great for the Betway brand and Greentube, a leading provider of classic gaming content, to partner up in Ontario.
“Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in the province.”
Greentube’s expansion in Ontario follows its ongoing efforts to grow its presence in various regions. In a previous announcement in September 2023, Greentube had expanded its presence in Germany through a partnership with Jokerstar, offering its list of titles to German players.
Furthermore, In July 2023, Betway signed a multi-year agreement with Arsenal Football Club, becoming the official global betting partner of the men’s team. The deal involved branding at the Emirates Stadium during matchdays and a commitment to responsible gambling practices.
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