Published
OnlineIndustryPartnerships

BCLC and IWG launch Set for Life online

Set for Life offers players a chance to win the top prize of $1,000 a week for 25 years.

BCLC IWG
Listen To Article

In a move that aims to bridge the gap between retail and online gaming, the British Columbia Lottery Corporation (BCLC) and Instant Win Gaming (IWG) have announced the launch of Set for Life on PlayNow.com.

This launch marks the introduction of an omnichannel experience for the BC-only instant brand, which includes an annuity prize feature.

Set for Life, a retail brand, is now accessible to players in both retail outlets and online.

The eInstant version of the game on PlayNow.com replicates the retail experience, allowing online players to choose from a variety of game skins, each featuring imagery reminiscent of the physical retail game.

Charlene Nielson, Director of Enterprise Games at BCLC, expressed the organisation's enthusiasm for the development: "BCLC is excited to enhance its lottery business and drive greater growth through cross-channel play with one of its most beloved brands. This is a great example of how we are leveraging our popular retail brands to create engaging and entertaining omnichannel experiences for our players."

Notably, Set for Life is now available not only in BC but also in Manitoba via BCLC's iGaming platform.

Jason Lisiecki, EVP Global at IWG, shared his thoughts on this collaborative endeavour: "We are delighted to be working with BCLC to bring this popular retail brand to PlayNow.com. We have a long track record in developing online adaptations of popular scratch-off games, which help lotteries introduce retail players to the digital channel."

With Set for Life, BCLC and IWG have extended the retail brand into the online space, providing players with the opportunity to win prizes through online play. This partnership is an extension of the collaboration that began in 2018, resulting in the launch of over 70 titles with BCLC.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...