Real Betis has confirmed the extension of its partnership with OlyBet, a European sports entertainment, sports betting, online games and gambling brand.
The collaboration, initiated during the 2021/22 season, has been renewed for an additional three seasons. OlyBet will remain the primary regional betting partner for Real Betis in Europe, excluding Spain, until June 2026.
Corey Plummer, CEO of OlyBet, expressed his enthusiasm for the extended partnership, emphasising the brand's support for the club, its community programs and its members.
Plummer also acknowledged the electric football environment at Benito Villamarín Stadium, mentioning that OlyBet is thrilled to be a part of it.
Meanwhile, Juan Useros, Business Director at Real Betis, highlighted the importance of continuing the partnership with a regional partner outside of Spain.
Useros expressed satisfaction with extending the alliance for three more years, stating: “It is important to see that big international companies are interested in Real Betis and we can expand our brand outside Spain thanks to all these sponsors.
"We have extended more than 90% of the agreements that were about to expire, which shows we are on the right path.”
This renewal follows a previous agreement between OlyBet and Real Betis, where OlyBet became the official partner of the club in the Baltic region, covering Estonia, Latvia and Lithuania.
This partnership aimed to provide Real Betis fans in the region with new ways to engage with the club, including live broadcasts, games, local events and social media interactions.
Additionally, OlyBet recently became the Official Betting Operator of the 2023 Ryder Cup and hosted the World Series of Poker Circuit event in Tallinn, further expanding its presence in the sports and entertainment industry.
