Scientific Games launches loyalty programme and mobile app with Delaware Lottery

The mobile app will give players access to the new loyalty scheme, perks and opportunities to win prizes.

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Scientific Games and the Delaware Lottery have launched the Delaware Lottery Players Club, a loyalty programme and mobile app for players.

The Delaware Lottery Players Club is part of the Scientific Games Enhanced Partnership scheme, which provides partnered companies with digital engagement services.

The loyalty programme is based on achievements, which gives players objectives to win cash and prizes.

Helene Keeley, Delaware Lottery Director, said: “We value our loyal players, and we want to offer them the best rewards programme available through the convenience of a one-stop mobile app.

“The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place.

“As part of our overall tech modernisation initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”

The Delaware Lottery recently expanded its partnership with Scientific Games to overhaul its portfolio, integrating instant, draw and Keno games, sports betting and video lottery products into its platform.

In addition, Scientific Games provides management services, retail point-of-sale technology and business intelligence services to the Delaware Lottery.

Amy Bergette, Scientific Games SVP of Digital Solutions, said: “We are excited to modernise the Delaware Lottery’s loyalty programme and mobile app with a new and improved solution that enhances the player experience.

“We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the lottery, its games and so many ways to be entertained and win cash and prizes.”

Delaware isn't the only state to be modernising its portfolio with Scientific Games, as recently Kentucky Lottery extended its contract with the company.

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